Overview

Better Tools. Better Service. Tremendous Results.

There are lots of reasons why newspapers look to implement CRM systems, but the one common thread is to provide sales teams the support information to engage active, inactive and prospective accounts with equal vigor.

Successful ASK-CRM clients see their sales teams manage both active and churned accounts to ensure their total account list is “touched” on a regular basis.  Additional emphasis is placed on automating the goals tracking process, keeping everyone pointed towards selling and generating new revenue – instead of manually creating and emailing spreadsheets to everyone.

Schedule A demo

Please reach out to us with your questions. You've got to see ASK-CRM in action.  We can help your sales team. 

A Toolkit for Sales

ASK-CRM is a sales software product designed by experienced media and technology professionals, specifically for the publishing and media industry. It’s really a toolkit, seamlessly incorporating:

• Time and territory management,
• Instant daily reports,
• Account churn analysis,
• Email marketing campaigns, and
• Forecasting and budgeting.

All of these features and more are provided without adding to the account execs “to do” list. Sales people immediately see its value and ease of use, while sales managers gain an excellent handle on "what’s going on" in the field.

How We Are Different

How we are different: We are focused entirely on helping newspaper media companies generate more ad revenue and advertiser success stories. Also, ASK-CRM generates positive ROI measured in days or weeks, "not" in months or years. Just ask some of the nearly 200 newspaper titles across the country already working with us!

Benefits to a Newspaper

In the end, it’s all about sales! Isn’t it? The capabilities in ASK-CRM enable a sales team to maximize efficiency and focus on selling, rather than sales process. With ASK-CRM, sales people first gain a thorough understanding of their advertiser’s needs, and then the software coaches them through the proposal and presentation process. As a result, they are walking out the door with solid reasons to buy in a matter of minutes and their effort produces results.

Why Companies Choose Us

We know there are other CRM offerings out there. Many of our clients have tried them and were disappointed. They choose us because we understand the publishing industry and market needs. We are about forging long-term partner relationships with our customers, making sure they are getting value, answering questions immediately and developing customized solutions, when needed.

"has been a game-changer for us."

"Empowering our sales team with ASK-CRM was one of the most important strategic moves we made in 2014.  We are a mid-sized community publishing group that has always had an excellent sales team.  As publisher, I've been looking for a simple way to increase our market share, accelerate our digital revenue and cross-pollinate sales across departments. It is simple to use, integrates seamlessly with our front-end system and Robin Smith and his team are constantly innovating to make the software even better.  

This system is designed with our sales team in mind and has been a game-changer for us.  As we add to our portfolio of newspaper, magazine and digital products, ASK-CRM is keeping us organized and focused; even as our business becomes more complex to manage.  It also offers great continuity when sales team members are out of the office.  

Going live with the system was easy.  We actually implemented the system and trained our sales team during our peak summer selling period and it was no problem at all.  We had previously used Salesforce but it was not integrated with our front-end system due to the additional costs of doing so.  With ASK-CRM, integration was included in our affordable one-time setup fee. 

With this tool in place, revenue was up 11% last month and our digital revenue is now up over 53% compared to what we did during the same period last year.   

I highly recommend ASK-CRM and can't thank Robin and his team enough for helping us drive revenue."

Andrew Olsen, Publisher, Times/Review Media Group

“ASK-CRM has become THE way all AIM newspapers go to market.  The ASK team is responsive and has helped contribute to real process improvement.  That’s one reason we just renewed for another 3 years and added our AIM Indiana and AIM Midwest newspapers as well!”

Stephan Wingert, Publisher & Regional Vice President, AIM Newspapers

“We are THRILLED with the ASK-CRM system.   They did an outstanding job and the team is really on board.  We made the right decision here, no question.  Great stuff!  This is a game changer. ”

Matt Davison, President and Publisher, The Idaho Press-Tribune

Put nearly 30 years of media experience to work for your organization. Give us a call, shoot us an email or drop us a note. We're in a very unique position to drive new revenue and sales efficiency to your enterprise.

Robin E. Smith
410.449.4777
robin@ask-crm.com
Cell 301.800.2ASK(275)

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